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Skill

anthropics/skills111.5k

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

$npx clawhub@latest install brand-guidelines

Overview

# Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

**Main Colors:**

Dark: `#141413` - Primary text and dark backgrounds
Light: `#faf9f5` - Light backgrounds and text on dark
Mid Gray: `#b0aea5` - Secondary elements
Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

Orange: `#d97757` - Primary accent
Blue: `#6a9bcc` - Secondary accent
Green: `#788c5d` - Tertiary accent

Typography

**Headings**: Poppins (with Arial fallback)
**Body Text**: Lora (with Georgia fallback)
**Note**: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

Applies Poppins font to headings (24pt and larger)
Applies Lora font to body text
Automatically falls back to Arial/Georgia if custom fonts unavailable
Preserves readability across all systems

Skill Info

Namebrand-guidelines

Repoanthropics/skills

Stars111.5k

Related Skills

Text Styling

Headings (24pt+): Poppins font
Body text: Lora font
Smart color selection based on background
Preserves text hierarchy and formatting

Shape and Accent Colors

Non-text shapes use accent colors
Cycles through orange, blue, and green accents
Maintains visual interest while staying on-brand

Technical Details

Font Management

Uses system-installed Poppins and Lora fonts when available
Provides automatic fallback to Arial (headings) and Georgia (body)
No font installation required - works with existing system fonts
For best results, pre-install Poppins and Lora fonts in your environment

Color Application

Uses RGB color values for precise brand matching
Applied via python-pptx's RGBColor class
Maintains color fidelity across different systems

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"Build apps with the Claude API or Anthropic SDK. TRIGGER when: code imports `anthropic`/`@anthropic-ai/sdk`/`claude_agent_sdk`, or user asks to use Claude API, Anthropic SDKs, or Agent SDK. DO NOT TRIGGER when: code imports `openai`/other AI SDK, general programming, or ML/data-science tasks."

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