Skill

ComposioHQ/awesome-claude-skills62.1k

competitive-ads-extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

Copy install command View source

Quick install

Copy first, validate next

$npx clawhub@latest install competitive-ads-extractor

GitHub

Download SKILL.md or inspect the source before installing.

Step 1

Copy the install command

Copy the command or download SKILL.md, then add it to your AI coding environment.

Step 2

Check source and behavior

Open the source repo and confirm the skill behavior, scope, and fit for the task.

Step 3

Overview

# Competitive Ads Extractor

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

When to Use This Skill

Researching competitor ad strategies
Finding inspiration for your own ads
Understanding market positioning
Identifying successful ad patterns
Analyzing messaging that works
Discovering new use cases or pain points
Planning ad campaigns with proven concepts

What This Skill Does

1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.

2. **Captures Screenshots**: Saves visual copies of all ads

3. **Analyzes Messaging**: Identifies problems, use cases, and value props

4. **Categorizes Ads**: Groups by theme, audience, or format

5. **Identifies Patterns**: Finds common successful approaches

6. **Provides Insights**: Explains why certain ads likely perform well

How to Use

Basic Extraction

```

Extract all current ads from [Competitor Name] on Facebook Ad Library

```

Scrape ads from [Company] and analyze their messaging

```

Specific Analysis

Validate with a real task

Run one small real task before keeping it in your long-term workflow.

```

Get all ads from [Competitor] focusing on their messaging

about [specific problem]. What pain points are they highlighting?

```

Competitive Set

```

Extract ads from these 5 competitors: [list].

Compare their approaches and tell me what's working.

```

Specific Platform

```

Get LinkedIn ads from [Competitor] and analyze their

B2B positioning strategy

```

Example

**User**: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

**Process**:

```

Accessing Facebook Ad Library...

Searching for: Notion

Found: 23 active ads

Extracting screenshots...

[████████████████████] 100%

Saved to: competitor-ads/notion/

ad-001-collaboration.png
ad-002-productivity.png
ad-003-templates.png

...

Analyzing messaging...

```

**Output**:

```

# Notion Ad Analysis

Overview

Total Ads: 23 active
Primary Themes: Productivity (35%), Collaboration (30%),

Templates (20%), AI Features (15%)

Ad Formats: Static images (60%), Video (40%)
CTA Patterns: "Try for free", "Get started"

Key Problems They're Highlighting

1. **Scattered Information** (8 ads)

Copy: "Stop switching between 10 different tools"

Why it works: Direct pain point many teams face

2. **Meeting Overload** (5 ads)

Copy: "Replace unnecessary meetings with async updates"

Why it works: Post-COVID remote work pain point

3. **Lost Documentation** (4 ads)

Copy: "Never ask 'where is that doc?' again"

Why it works: Universal workplace frustration

Successful Creative Patterns

Pattern 1: Before/After Split

Shows chaotic tool landscape → Clean Notion workspace
Used in 6 high-performing ads
Visual metaphor is immediately clear

Pattern 2: Feature Showcase

GIF of actual product usage
Shows specific feature in 5 seconds
Used for new features (AI, templates)

"Join 20M users" messaging
Customer logos
Used in 4 ads targeting enterprise

Copy That's Working

Best Headlines:

1. "Your team's knowledge, finally in one place"

→ Benefit-focused, addresses pain directly

2. "The all-in-one workspace"

→ Clear positioning, broad appeal

3. "AI that actually helps you work"

→ Addresses AI skepticism, practical angle

Best Body Copy Patterns:

Short sentences (under 10 words)
Focus on outcomes not features
Include specific numbers ("Cut meetings by 50%")

Audience Targeting Insights

Based on ad variations:

Startup founders: Solo productivity angle
Team leads: Collaboration and alignment
Enterprise: Security and compliance mentions
Students: Free plan, templates, organization

Recommendations for Your Ads

1. **Test the "tool sprawl" pain point**

→ Strong resonance based on their ad frequency

2. **Use product screenshots over abstract visuals**

→ All their top ads show actual UI

3. **Lead with the problem, not the solution**

→ "Tired of X?" performs better than "Introducing Y"

4. **Keep copy under 100 characters**

→ Their shortest ads seem most frequent

5. **Test before/after visual formats**

→ Proven pattern in their creative

Files Saved

All ads: ~/competitor-ads/notion/
Analysis: ~/competitor-ads/notion/analysis.md
Best performers: ~/competitor-ads/notion/top-10/

```

**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter

What You Can Learn

Messaging Analysis

What problems they emphasize
How they position against competition
Value propositions that resonate
Target audience segments

Creative Patterns

Visual styles that work
Video vs. static image performance
Color schemes and branding
Layout patterns

Copy Formulas

Headline structures
Call-to-action patterns
Length and tone
Emotional triggers

Campaign Strategy

Seasonal campaigns
Product launch approaches
Feature announcement tactics
Retargeting patterns

Best Practices

Legal & Ethical

✓ Only use for research and inspiration

✓ Don't copy ads directly

✓ Respect intellectual property

✓ Use insights to inform original creative

✗ Don't plagiarize copy or steal designs

Analysis Tips

1. **Look for patterns**: What themes repeat?

2. **Track over time**: Save ads monthly to see evolution

3. **Test hypotheses**: Adapt successful patterns for your brand

4. **Segment by audience**: Different messages for different targets

5. **Compare platforms**: LinkedIn vs Facebook messaging differs

Advanced Features

Trend Tracking

```

Compare [Competitor]'s ads from Q1 vs Q2.

What messaging has changed?

```

Multi-Competitor Analysis

```

Extract ads from [Company A], [Company B], [Company C].

What are the common patterns? Where do they differ?

```

Industry Benchmarks

```

Show me ad patterns across the top 10 project management

tools. What problems do they all focus on?

```

Format Analysis

```

Analyze video ads vs static image ads from [Competitor].

Which gets more engagement? (if data available)

```

Common Workflows

Ad Campaign Planning

1. Extract competitor ads

2. Identify successful patterns

3. Note gaps in their messaging

4. Brainstorm unique angles

5. Draft test ad variations

Positioning Research

1. Get ads from 5 competitors

2. Map their positioning

3. Find underserved angles

4. Develop differentiated messaging

5. Test against their approaches

Creative Inspiration

1. Extract ads by theme

2. Analyze visual patterns

3. Note color and layout trends

4. Adapt successful patterns

5. Create original variations

Tips for Success

1. **Regular Monitoring**: Check monthly for changes

2. **Broad Research**: Look at adjacent competitors too

3. **Save Everything**: Build a reference library

4. **Test Insights**: Run your own experiments

5. **Track Performance**: A/B test inspired concepts

6. **Stay Original**: Use for inspiration, not copying

7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.

Output Formats

**Screenshots**: All ads saved as images
**Analysis Report**: Markdown summary of insights
**Spreadsheet**: CSV with ad copy, CTAs, themes
**Presentation**: Visual deck of top performers
**Pattern Library**: Categorized by approach

Writing better ad copy for your campaigns
Understanding market positioning
Finding content gaps in your messaging
Discovering new use cases for your product
Planning product marketing strategy
Inspiring social media content

artifacts-builder

Suite of tools for creating elaborate, multi-component claude.ai HTML artifacts using modern frontend web technologies (React, Tailwind CSS, shadcn/ui). Use for complex artifacts requiring state management, routing, or shadcn/ui components - not for simple single-file HTML/JSX artifacts.

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

canvas-design

Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations.

changelog-generator

Automatically creates user-facing changelogs from git commits by analyzing commit history, categorizing changes, and transforming technical commits into clear, customer-friendly release notes. Turns hours of manual changelog writing into minutes of automated generation.

competitive-ads-extractor

Copy first, validate next

Copy the install command

Check source and behavior

Overview

When to Use This Skill

What This Skill Does

How to Use

Basic Extraction

Specific Analysis

Validate with a real task

Competitive Set

Specific Platform

Example

Overview

Key Problems They're Highlighting

Successful Creative Patterns

Pattern 1: Before/After Split

Pattern 2: Feature Showcase

Pattern 3: Social Proof

Copy That's Working

Audience Targeting Insights

Recommendations for Your Ads

Files Saved

What You Can Learn

Messaging Analysis

Creative Patterns

Copy Formulas

Campaign Strategy

Best Practices

Legal & Ethical

Analysis Tips

Advanced Features

Trend Tracking

Multi-Competitor Analysis

Industry Benchmarks

Format Analysis

Common Workflows

Ad Campaign Planning

Positioning Research

Creative Inspiration

Tips for Success

Output Formats

Related Use Cases

Browse skill packs

Read the install guide

Explore more skills